LEXICAL ERRORS ANALYSIS IN BEAUTY
CARE ADVERTISEMENT POSTINGS ON FACEBOOK TRADING
GROUP. Undergraduate Thesis. English Language Education Study
Program, Faculty of Teacher Training and Education,Universitas Katolik
Santo Agustinus Hippo.
The objective of this research is to detect, categorize, evaluate, and
investigate the many kinds of linguistic mistakes that can be discovered in
beauty ads from the Facebook trading group "Jual Beli Ngabang". The
language mistakes in beauty ads posted in Facebook Trade Groups are the
main topic of this study. By descriptively analyzing ads posted to Facebook
trade groups, this study applies qualitative content analysis techniques. The
findings of this study theoretically advance our knowledge of social media
habits related to beauty advertising, as well as their causes and consequences
for the efficacy of marketing messaging. This study provides marketers with
actionable advice on how to enhance the linguistic content of their Facebook
ads for beauty care products.