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  <title>Manajemen Pemasaran</title>
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  <namePart>I Wayan Kayun Suwastika</namePart>
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  <namePart>Wisnu Rayhan Adhitya</namePart>
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  <namePart>Adrianus S. Girikallo</namePart>
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  <namePart>Rahmawati</namePart>
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  <namePart>Pipiet Niken Aurelia</namePart>
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  <namePart>Yuslinda Nasution</namePart>
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  <namePart>Franky N. S. Oroh</namePart>
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  <namePart>Robbi Saepul Rahman</namePart>
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  <namePart>Imelda Megawati</namePart>
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  <namePart>Casriyanti</namePart>
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  <namePart>Budiman</namePart>
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  <namePart>Umi Suryani</namePart>
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  <publisher>Literasi Nusantara</publisher>
  <dateIssued>2023</dateIssued>
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  <languageTerm type="text">Indonesia</languageTerm>
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  <extent>viii, 172 hlm.: Ilus.: 23 cm</extent>
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 <note>Buku ajar ini disusun oleh penulis dalam rangka untuk memenuhi pemahaman mengenai kajian di bidang manajemen pemasaran. Buku ini memberikan informasi yang relevan, sistematis dan dapat dijadikan sebagai penuntun perilaku dalam pengambilan keputusan terkait dengan pembuatan strategi dan kebijakan dalam melakukan pemasaran di organisasi maupun perusahaan. Selain itu, buku ini juga dapat dijadikan sebagai buku referensi bagi mahasiswa agar lebih memahami kajian terkait dengan pemasaran.</note>
 <note type="statement of responsibility">I Wayan Kayun Suwastika</note>
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  <topic>Manajemen Pemasaran</topic>
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 <classification>658</classification>
 <identifier type="isbn">9786238364039</identifier>
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